Post by account_disabled on Nov 25, 2023 9:53:45 GMT 5.5
It's a complicated and delicate process with a lot of room for error which is why many marketers miss the mark . Here's what you need to know to win the gold medal and approach senior management effectively. Should you do marketing for the C-Suite? Before you schedule a team coordination meeting and start creating a strategy, you need to decide if it's worth the investment. I've been in countless meetings and conversations with marketers who believe wholeheartedly that marketing to C-suite is a wasted endeavor, and chances are you've heard the same thing. And, to be fair, they are partly right. Marketing to senior management can be useless if the same strategies and tactics are used as when targeting directors, middle managers, or individual employees. Additionally, in most cases, reaching a high-ranking executive requires an ABM approach.
Unless you're willing to put in the time and effort to specifically target senior photo retouching management and get their attention, you're better off investing your energy in fostering closer relationships with the people who report to them. That said, if you choose to approach upper management, there are some things you'll want to do and some things you'll want to avoid . GTM B B Strategy mistakes marketers make when targeting senior management While some organizations are highly successful in marketing to senior management, others often fail. What stops them? These are the three main reasons why marketing professionals fail to convince managers . They don't know how to respect their time You're busy, I'm busy, everyone we know is busy.
We all hate it when someone wastes our time. Now imagine that not only are you busy with the usual demands of your life, but you also have investors breathing down your neck with lofty income goals. You are fully responsible for the performance of your department or, in the case of a CEO, the entire company. You know that if something goes wrong, your head is on the guillotine. At the same time, you're bombarded with calls, emails, and ads from hundreds of vendors competing for your time and budget.
Unless you're willing to put in the time and effort to specifically target senior photo retouching management and get their attention, you're better off investing your energy in fostering closer relationships with the people who report to them. That said, if you choose to approach upper management, there are some things you'll want to do and some things you'll want to avoid . GTM B B Strategy mistakes marketers make when targeting senior management While some organizations are highly successful in marketing to senior management, others often fail. What stops them? These are the three main reasons why marketing professionals fail to convince managers . They don't know how to respect their time You're busy, I'm busy, everyone we know is busy.
We all hate it when someone wastes our time. Now imagine that not only are you busy with the usual demands of your life, but you also have investors breathing down your neck with lofty income goals. You are fully responsible for the performance of your department or, in the case of a CEO, the entire company. You know that if something goes wrong, your head is on the guillotine. At the same time, you're bombarded with calls, emails, and ads from hundreds of vendors competing for your time and budget.