Post by jnowrin9 on Apr 30, 2024 14:31:59 GMT 5.5
For this reason it is useless to crowd the email with too much text , with the aim of being exhaustive; especially from a mobile first perspective that we talked about in point 5. However, the opposite approach is also wrong: being too allusive and partial in presenting the news. Likewise the subject , which is not a label but a real title which - in a handful of words - must be exhaustive on the content of the email and encourage opening. To give an example, “September Newsletter” will always be less effective than “The 7 best ways to send emails”. To integrate the object, always remember to fill in the summary (or preheader ), the short text that appears next to or below the object in the inbox. By offering the recipient more information about the content of the message, a good summary significantly increases open rates, especially on mobile.
Don't experiment with A/B tests Not an India Car Owner Phone Number List error but a shortcoming, because the A/B test is an essential tool for knowing which elements of your email are most effective and attractive to your recipients: with an A/B test you can compare two versions of the same message ( modifying the object, layout, call-to-action) until a winning version is defined , the one that obtains the best opening, click and conversion rates. In this post you will find a handy tutorial for setting up an A/B test on email design. 9. Don't test send The most trivial email errors can be avoided by dedicating a few minutes to tests: spam checks , display previews , link analysis and more. Tools to carry out sending tests (within a single area of the platform ) and ensure your recipients have the best view of the campaign, checking compatibility with email clients, the accuracy of the HTML code, the presence of spam words and so on. In B2C it is essential to test a delivery to the main email portals (Hotmail, Gmail, Yahoo!, Virgilio...). We also recommend testing the links: MailUp automatically analyzes their correctness and checks that they have not ended up on the blacklist.
But it's always good to do one last check before launching. 10. Don't analyze the results Email marketing is one of the digital areas that best, and in most detail, reports the performance of campaigns : ignoring the tools available for analysis represents a serious mistake. One of MailUp's mantras is "what cannot be measured cannot be improved": we are talking about opening rates, clicks, unique openings, bounces, unsubscribes. For this reason we have equipped the platform with an advanced system of statistical reports , updated in real time and sorted according to different criteria: reports by recipient, by message, geographical and by device. Furthermore, benchmark studies allow you to compare campaign results with the averages of your reference sector. For an even more in-depth look at the email marketing landscape, the MailUp Statistical Observatory offers you numbers, trends and statistics to fully understand the market and improve your performance. There is no better opportunity than the first weeks of the new year to update your strategy and clean it of any structural errors. In addition to our 10 points, do you have any other errors to report or stories to tell us? Leave your comment below.
Don't experiment with A/B tests Not an India Car Owner Phone Number List error but a shortcoming, because the A/B test is an essential tool for knowing which elements of your email are most effective and attractive to your recipients: with an A/B test you can compare two versions of the same message ( modifying the object, layout, call-to-action) until a winning version is defined , the one that obtains the best opening, click and conversion rates. In this post you will find a handy tutorial for setting up an A/B test on email design. 9. Don't test send The most trivial email errors can be avoided by dedicating a few minutes to tests: spam checks , display previews , link analysis and more. Tools to carry out sending tests (within a single area of the platform ) and ensure your recipients have the best view of the campaign, checking compatibility with email clients, the accuracy of the HTML code, the presence of spam words and so on. In B2C it is essential to test a delivery to the main email portals (Hotmail, Gmail, Yahoo!, Virgilio...). We also recommend testing the links: MailUp automatically analyzes their correctness and checks that they have not ended up on the blacklist.
But it's always good to do one last check before launching. 10. Don't analyze the results Email marketing is one of the digital areas that best, and in most detail, reports the performance of campaigns : ignoring the tools available for analysis represents a serious mistake. One of MailUp's mantras is "what cannot be measured cannot be improved": we are talking about opening rates, clicks, unique openings, bounces, unsubscribes. For this reason we have equipped the platform with an advanced system of statistical reports , updated in real time and sorted according to different criteria: reports by recipient, by message, geographical and by device. Furthermore, benchmark studies allow you to compare campaign results with the averages of your reference sector. For an even more in-depth look at the email marketing landscape, the MailUp Statistical Observatory offers you numbers, trends and statistics to fully understand the market and improve your performance. There is no better opportunity than the first weeks of the new year to update your strategy and clean it of any structural errors. In addition to our 10 points, do you have any other errors to report or stories to tell us? Leave your comment below.